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সেপ্টেম্বর ১৯৯০ সালে টিসিআই এর মোন্টগমেরি, আলাবামা সিস্টেম সর্বপ্রথম কোনো ক্যাবল প্রোবাইডার হিসেবে আত্মপ্রকাশ করে যারা কোনো চ্যানেলকে ব্যাসিক ক্যাবল সার্ভিস হিসেবে পরিচালনা করে।<ref name=ks/> ১৯৯১ থেকে ১৯৯৬ সালের মধ্যে অনেক ক্যাবল প্রোবাইডার ডিসনি চ্যানেলকে নির্দিষ্ট পরিমাণ অর্থ দিয়ে তাদের এড়িয়ায় চ্যানেলটি প্রচার করা শুরু করে, কিন্তু ওয়াল্ট ডিজনি কোম্পানির নির্বাহী কর্মকর্তা অন্য পরিকল্পনা করা শুরু করেন চ্যানেলটি পূর্ণ সময় প্রচার করার জন্য।<ref>{{cite news|title=Jones to offer Disney on basic tier in Fla.|url=http://www.highbeam.com/doc/1G1-10493789.html|archive-url=https://web.archive.org/web/20110624034122/http://www.highbeam.com/doc/1G1-10493789.html|url-status=dead|archive-date=June 24, 2011|periodical=[[Multichannel News]]|publisher=[[Reed Business Information|Cahners Business Information]]|via=[[HighBeam Research]]|date=February 25, 1991}}</ref><ref name="highbeam1991">{{cite news|title=More systems trying Disney on expanded basic|url=http://www.highbeam.com/doc/1G1-11343830.html|archive-url=https://web.archive.org/web/20110624034253/http://www.highbeam.com/doc/1G1-11343830.html|url-status=dead|archive-date=June 24, 2011|periodical=Multichannel News|publisher=Cahners Business Information|via=HighBeam Research|date=September 30, 1991}}</ref><ref name="highbeam1991"/><ref>{{cite news|title=Marcus moves Disney; Marcus Cable makes The Disney Channel part of its basic service; analysts wonder if Disney is planning major changes|url=http://www.highbeam.com/doc/1G1-18333380.html|archive-url=https://web.archive.org/web/20110624034330/http://www.highbeam.com/doc/1G1-18333380.html|url-status=dead|archive-date=June 24, 2011|periodical=[[Broadcasting & Cable]]|publisher=Cahners Business Information|via=HighBeam Research|date=May 27, 1996}}</ref>
এপ্রিল ৬, ১৯৯৭ সালে চ্যানেল কর্তৃপক্ষ অফিশিয়ালভাবে তাদের চ্যানেলটির নতুন নাম '''ডিজনি চ্যানেল''' রাখে এবং সেপ্টেম্বর ২০০২ সালের পূর্ব পর্যন্ত সাধারণ "ডিজনি" নামে প্রচার শুরু করে এবং লি হান্ট এসোসিয়েট মিকিরা কান সম্বলিত ডিজনি চ্যানেল এর নতুন লোগো উন্মোচন করে।
এপ্রিল ৬, ১৯৯৭ সালে চ্যানেল কর্তৃপক্ষ অফিশিয়ালভাবে তাদের চ্যানেলটির নতুন নাম '''ডিজনি চ্যানেল''' রাখে এবং সেপ্টেম্বর ২০০২ সালের পূর্ব পর্যন্ত সাধারণ "ডিজনি" নামে প্রচার শুরু করে এবং লি হান্ট এসোসিয়েট মিকিরা কান সম্বলিত ডিজনি চ্যানেল এর নতুন লোগো উন্মোচন করে। Programming-wise, it maintained a programming format similar to that which it carried as a full-fledged premium service; however, Disney Channel's target audience began shifting more toward a focus on kids, while continuing to cater to family audiences at night. Disney Channel also began to air break interruptions within shows to promote its programming and Disney film and home video releases, decreased the number of older films that aired on its schedule, and began catering its [[Disney Channel In Concert|music programming]] more towards acts popular with pre-teens and teenagers (incorporating music videos and refocusing its concert specials to feature younger and up-and-coming musicians popular with that demographic).<ref>{{cite news|title=Disney Channel gets new look|url=https://variety.com/1997/tv/news/disney-channel-gets-new-look-1117342572/|author=Ray Richmond|periodical=[[Variety (magazine)|Variety]]|publisher=[[Reed Business Information|Cahners Business Information]]|date=March 16, 1997|accessdate=July 28, 2015}}</ref><ref>{{cite news|title=Disney Channel sets major prod'n revamp|url=http://www.variety.com/article/VR1117433342?refCatId=14|author=Ray Richmond|periodical=Variety|publisher=Cahners Business Information|date=January 19, 1997}}</ref><ref>{{cite news|title=After 14 Years, One Network For Children Refocuses . . .|url=https://query.nytimes.com/gst/fullpage.html?res=9400E4D9133BF934A15754C0A961958260|newspaper=The New York Times|publisher=The New York Times Company|date=July 27, 1997}}</ref><ref name="Disney No-Ads">{{cite news|title=Now that Duff's had enough...: is it time for Disney Channel to cash in and rethink no-ads strategy?|url=https://variety.com/2003/tv/features/now-that-duff-s-had-enough-1117887469/|periodical=Variety|publisher=Cahners Business Information|date=June 6, 2003|accessdate=April 15, 2013}}</ref> On August 23, 1997, the channel relaunched its slate of [[Television film|made-for-television movies]] – [[List of Disney Channel original films|Disney Channel Original Movies]] – with ''[[Northern Lights (1997 film)|Northern Lights]]'', supplanting the previous Disney Channel Premiere Films banner.<ref>{{cite news|title=Disney Channel made the same ‘original’ movie 100 times. That’s why we love them|url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2016/05/27/disney-channel-made-the-same-original-movie-100-times-thats-why-we-love-them/|author=Caitlin Moore|newspaper=[[The Washington Post]]|publisher=[[Jeff Bezos|Nash Holdings LLC]]|date=May 27, 2016|accessdate=March 14, 2017}}</ref><ref>{{cite news|title=14 Films Everyone Mistakes For Disney Channel Original Movies|url=http://www.mtv.com/news/2752917/movies-that-are-not-disney-channel-original-movies-dcoms/|author=Stacey Grant|website=[[MTV|MTV News]]|publisher=[[Viacom Media Networks]]|date=March 11, 2016|accessdate=March 14, 2017}}</ref> Disney Channel also started to increase its original programming development, launching with the 1997 debut of the sitcom ''[[Flash Forward]]''.
The channel would eventually split its programming into three distinct [[block programming|blocks]]: [[Playhouse Disney]] (which debuted in May 1997, focusing on series aimed at preschoolers), Vault Disney (which began as a Sunday-only nighttime block in September 1997 before expanding to seven nights a week by late 1998, featuring older Disney programs, older television specials and some of the older feature films shifted off its daytime and prime time lineup), and Zoog Disney (a weekend afternoon and evening lineup hosted by [[anthropomorphism|anthropomorphic]] robot/alien hybrid characters called "Zoogs" that was introduced in August 1998, compromising original and acquired series aimed at preteens and teens).<ref name="highbeam1997">{{cite news|title=Television News & Notes|url=http://www.highbeam.com/doc/1P1-22405127.html|archive-url=https://web.archive.org/web/20110624034132/http://www.highbeam.com/doc/1P1-22405127.html|url-status=dead|archive-date=June 24, 2011|newspaper=[[The Record (Bergen County)|The Record]]|publisher=[[North Jersey Media Group]]|via=HighBeam Research|date=September 9, 1997}}</ref><ref name="highbeam1998">{{cite news|title=Digital L.A. : Truly It's All Happening at the Zoog|url=http://www.highbeam.com/doc/1G1-83849759.html|archive-url=https://web.archive.org/web/20110624034114/http://www.highbeam.com/doc/1G1-83849759.html|url-status=dead|archive-date=June 24, 2011|newspaper=[[Los Angeles Daily News]]|publisher=[[Times Mirror Company]]|via=HighBeam Research|date=December 26, 1998}}</ref> The Zoog Disney brand would later expand to encompass most of the channel's weekend daytime and evening schedule under the "Zoog Weekendz" banner in June 2000.
In 1999, Disney Channel began mandating that TV providers which continued to offer it as a premium service shift the channel to their basic channel tiers or else it would decline to renew carriage agreements with providers (such as [[Time Warner Cable]] and [[Comcast]], the last major TV providers to carry the channel as a pay service) that chose to continue offering it as an add-on to their service.<ref>{{cite news|title=Disney Serves Notice|url=http://www.highbeam.com/doc/1G1-55734389.html|archive-url=https://web.archive.org/web/20110624034359/http://www.highbeam.com/doc/1G1-55734389.html|url-status=dead|archive-date=June 24, 2011|periodical=Multichannel News|publisher=Cahners Business Information|via=HighBeam Research|date=August 30, 1999}}</ref> In the fall of 2002, Disney Channel discontinued the Zoog Weekendz and Vault Disney blocks – phasing out the "Zoog" brand on-air, and replacing the latter block with a lineup of same-day repeats of the channel's original and acquired programming – and reduced its nightly prime time movie lineup from showcasing an average of two to three features to a single feature daily.<ref>{{cite news|title=Disney to Pull the Plug on 'Vault'|url=http://www.highbeam.com/doc/1G1-91136155.html|archive-url=https://web.archive.org/web/20110624034105/http://www.highbeam.com/doc/1G1-91136155.html|url-status=dead|archive-date=June 24, 2011|newspaper=[[The Cincinnati Post]]|publisher=[[E. W. Scripps Company|Scripps-Howard Newspapers]]|via=HighBeam Research|date=September 5, 2002}}</ref> Its original programming slate also became heavily reliant on live-action sitcoms and animated series, eschewing reality series and scripted dramas.
The channel's original programming efforts of the 2000s also led to a marketing effort to cross over the stars of its series into music through record deals with sister music label [[Hollywood Records]], beginning with [[Hilary Duff]], who became the channel's first teen idol through the 2001–04 sitcom ''[[Lizzie McGuire]]''. The success of the 2003 original television film ''[[The Cheetah Girls (film)|The Cheetah Girls]]'' led to other music-themed original programs being developed, including the 2006 hit original movie ''[[High School Musical]]'' and sitcom ''[[Hannah Montana]]'' (which launched the career of its star [[Miley Cyrus]]). The August 17, 2007 premiere of ''[[High School Musical 2]]'' became the highest-rated non-sports program in the history of basic-tier TV and the highest-rated made-for-cable movie premiere on record (as well as the highest-rated television program – either free-to-air or subscription-based– of Summer 2007) with 17.2 million viewers.<ref name="variety">{{cite news|title='High School Musical 2' huge hit|url=http://www.variety.com/article/VR1117970479.html?categoryid=14&cs=1|author=Rick Kissell|author2=Michael Schneider|periodical=Variety|publisher=Reed Business Information|date=August 18, 2007|accessdate=August 18, 2007}}</ref> In 2012, Disney Channel ended Nickelodeon's 17-year run as the highest-rated cable channel in the United States, placing its first ever win in total-day viewership among all cable networks as measured by [[Nielsen Holdings|ACNielsen]].<ref name="Disney Total Viewers">{{cite web|title=Disney Channel Earns Historic #1 Total Day Win in Kids 2–11 in 2012; Magical Year Two for Disney Junior Block|url=http://www.thefutoncritic.com/ratings/2012/12/19/disney-channel-earns-historic-number-1-total-day-win-in-kids-2-11-in-2012-magical-year-two-for-disney-junior-block-693305/20121219disney01/|website=The Futon Critic|date=December 19, 2012}}</ref>
==তথ্যসূত্র==
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