These criteria, generally, follow the [[WP:GNG|general notability guideline]] with a stronger emphasis on quality of the sources to prevent gaming of the rules by marketing and public relations professionals. The guideline, among other things, is meant to address some of the common issues with abusing Wikipedia for [[WP:PROMO|advertising and promotion]]. As such, the guideline establishes generally higher requirements for sources that are used to establish notability than for sources that are allowed as acceptable references within an article.
The primary criteria have five components that must be evaluated separately and independently to determine if it is met:
# [[WP:SIGCOV|significant coverage]] in